Trifari became one of the world’s most recognizable names in collectible costume jewelery. Italian immigrant Gustavo Trifari founded the company in New York City in 1910. In 1930 Alfred Philippe joined Trifari as the head designer. Prior to joining Trifari, he had been with Cartier and Van Cleef & Arpels. Phillipe preferred using individually hand set imported Swarovski crystals. Similar to mid-century Ciner and Panetta jewelry – the designers first worked with precious metals and gemstones. When the glamorous era of the thirties caught on – the objective was to make costume jewelry of such a quality as to mimic the real thing.
After the war Trifari developed their own type of base metal called “Trifanium” . During the fifties and sixties the company continued to grow and thrive in the business of ritz and glitz glamour. In 1968 the legendary designer Alfred Philippe retired. Andre Boeuf (also previously from Cartier) became a lead designer. During the seventies notable designers Kenneth Jay Lane, Kunio Matsumoto, Marcells Saltz, and Jean Paris created designs for Trifari.
Trifari remained a family run business until the early sixties. It was sold to Hallmark in the seventies, and then purchased by Chase Capital (Monet Group). By 2000 Trifari was sold to the Liz Claiborne Corporation and moved production overseas. Certain luxury vintage costume jewelry will occasionally be unsigned (such as Chanel, Weiss, Sherman and some unknown early and mid-century master craftsmen and designers). One little known fact to share about Trifari – is that their pieces are always signed. The patent numbers and corresponding dates can be researched on Google.
The following are a few examples of Trifari jewelry in a range of dates prior to 2000.